Local Mobile Phone Manufacturing up 4% in Apr & May 2025
Staff Report
Pakistan Local Manufacturing/Assembly of mobile phones is up 4% YoY basis in Apr and May 2025.
As per the latest data released by the Pakistan Telecommunication Authority (PTA), local mobile companies manufactured/assembled 4.84mn units during April & May 2025, up 4% YoY compared to 4.65mn units in the same period of 2024.
This takes locally manufactured/assembled sales in 11MFY25 to 26.09mn units, down 8% YoY. Similarly, in 5M2025, locally manufactured/assembled sales clocked in at 12.05mn units, also down 8% YoY.
According to channel checks, decline in mobile phone sales is due to;
Local Manufacturing of Mobile Phones Down 20% YoY in July 2024
High base effect from last year – To recall, the industry witnessed exceptional sales last year in 2024 due to pent-up demand following the easing of import restrictions.
Extended mobile replacement cycle – The average replacement cycle has increased from 2.5 years to 3.5 years, primarily due to the lack of exciting new model launches.
Reduced consumer spending – This is driven by persistently high inflation and weaker rural/farmer economics.
Within the locally assembled mobile phones of 12.05mn units during 5M2025, 54% (6.53mn units) are 2G phones, while the remaining 46% (5.52mn units) are smartphones.
Pakistan fulfilled 94% of its mobile phone demand through local manufacturing/assembly in 5M2025, compared to a last 5-Years (2020-2024) average of 77% and 9-Years (2016-2024) average of 52%.
Top 10 locally assembled brands during 5M2025 includes, Infinix (1.34mn units), followed by VGO Tel (1.33mn units), Itel (1.07mn units), Vivo (0.96mn units), Samsung (0.67mn units), Xiaomi (0.65mn units), G’Five (0.64mn units), Tecno (0.62mn units), Nokia (0.52mn units), and Q Mobile (0.5mn units).
Within the listed space, Air Link Communication’s (AIRLINK) assembles mobile phones of Tecno and Xiaomi, ranked among the top 10 in 5M2025.
