Jazz Brings the Iconic Nothing Smartphones to Pakistan for the First Time

ISLAMABAD: ROX, Pakistan’s leading youth lifestyle brand from Jazz, has partnered with Nothing, the London-based tech company known for its iconic transparent design and cutting-edge performance, and Yellostone Technologies, a leading distribution company in Pakistan, to officially launch Nothing’s iconic devices in the country for the first time.

Through this partnership, Pakistani consumers can now experience Nothing’s latest products, including the acclaimed Phone (2), Phone (2a), and CMF Phone 1. To mark the occasion, early adopters of the Nothing Phone (2) and Phone (2a) will receive a complimentary pair of CMF Buds, along with the exclusive ROX Insane Vibe Bundle that includes 200 GB of high-speed data, 5,000 all-network minutes, and 5,000 SMS.

The Nothing CMF Phone 1 (8+128GB) is being offered at PKR 84,900, while the Nothing Phone 2a (12+256GB) is priced at PKR 144,900 and the flagship Nothing Phone 2 (12+512GB) is available at PKR 239,900 — both bundled with a complimentary pair of CMF Buds. Building on this momentum, the highly anticipated Nothing Phone (3a) is also scheduled to launch in Pakistan later this year, further expanding the brand’s growing ecosystem in the country.

Talking about the mutual partnership between Jazz and Nothing, Kazim Mujtaba, President Consumer Division at Jazz, said, “Our partnership with Nothing highlights our dedication to bringing the latest in cutting-edge technology to Pakistan. As the nation’s largest digital operator, serving over 100 million Pakistanis, we are excited to exclusively introduce the Nothing phones series with ROX, our Lifestyle Youth Brand, which shares a similar philosophy with Nothing to provide seamless connectivity, superior performance, and an unparalleled user experience.”

While commenting on the potential of the Pakistan smartphone market, Rishi Kishor Gupta, Regional Director of Nothing MEA, said, “As Pakistan’s smartphone market continues to grow at pace, it presents the perfect opportunity for Nothing to bring our innovative technology and unique design language to a new generation of users. Our entry into this dynamic landscape marks the beginning of a long-term commitment to make tech more fun, more expressive, and more accessible for all.”jazzcash

Echoing this vision, Carl Pei, CEO of Nothing, has emphasized the company’s mission, “We’re building a world where tech is fun again. Remember a time where every new product made you excited? We’re bringing that back.” This partnership signifies a new chapter in Pakistan’s tech landscape, offering consumers innovative products that blend functionality with unique design.

Farid Jan, Founder & CEO of Yellostone Technologies, stated, “We’re attuned to the aspirations of Pakistan’s new generation. In a market saturated with similar devices, Nothing offers a refreshing alternative. Our collaboration aims to introduce these groundbreaking smartphones and, soon, Nothing’s range of wearables, including earbuds and smartwatches. We are committed to ensuring nationwide availability and delivering an exceptional retail experience.”

Aligned with Jazz’s commitment to innovation, this partnership with Nothing supports the company’s shift from connectivity to broader digital services. As Pakistan’s leading ServiceCo, Jazz serves over 100 million users through a portfolio that includes fintech (JazzCash), entertainment (Tamasha), digital self-care (SIMOSA), InsurTech (FikrFree), enterprise cloud solutions (Garaj), and gaming (GameNow), empowering platforms that enhance the lives and livelihoods of Pakistanis through technology.

The Nothing product range is now available in-store at 10 Jazz Experience Centers across major cities of Pakistan and will soon be available for online purchase via the ROX App.

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About Jazz

Jazz is Pakistan’s leading digital operator and ServiceCo, serving over 100 million users through a robust portfolio of integrated digital services. With over 73 million subscribers, including 53million+ 4G users, Jazz offers the country’s most extensive suite of digital value-added services. These include JazzCash, Pakistan’s foremost fintech platform; Garaj, the fastest-growing indigenous cloud solution; Tamasha, the largest local OTT entertainment platform; SIMOSA for digital self-care; and FikrFree for InsurTech. Jazz’s evolution from connectivity to capability underscores its commitment to improving lives and livelihoods through the transformative power of technology. Visit www.jazz.com.pk for more information.

Media Contact: Syed Aqeel Ahmed – [email protected].

About ROX

Launched in 2024, ROX is a digital-only, app-driven telco created to be the ultimate lifestyle companion for Pakistan’s digital-first generation. With a completely digital experience, ROX puts users in full control of their connectivity and rewards. Through partnerships with leading lifestyle brands like foodpanda, Careem, Bookme, and Golootlo, ROX brings exclusive deals and discounts straight to its users. It also provides premium access to top digital platforms from Jazz—including Tamasha (Pakistan’s largest local entertainment app), Bajao (a leading music streaming service), and GameNow (an advanced gaming platform)—delivering a richer, more immersive digital lifestyle. ROX goes beyond connectivity, offering a seamless blend of telecom services, entertainment, and lifestyle benefits, all through its user-centric app.

To learn more, visit www.rox.com.pk.

About Nothing

Founded in 2020, Nothing is here to make tech fun again. Its debut smartphone, Phone (1), earned Time Magazine’s prestigious Best Inventions for Innovative Smartphone Design award. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative.

In 2023, the company launched Phone (2) to wide acclaim from its community, the media, and design enthusiasts, and in 2024, Nothing launched its CMF Phone 1, and Nothing Phone (2a) Series, with both receiving an overwhelmingly positive reception. To date, Nothing has sold more than 7 million units worldwide across its product lines, having released five audio products, five smartphones, and two smart wearables under the Nothing and CMF by Nothing brands. The company has amassed a cumulative revenue of $1 billion.

All products are developed in close collaboration with the Nothing Community, which includes

over 8,000 private investors and are crafted with sustainability at the forefront.

About CMF by Nothing CMF, a sub-brand of Nothing, is a London-based consumer technology brand that aims to make great design more accessible while delivering an uncompromised user experience through a focus on core product functionalities. Find out more on cmf.tech.

Nothing Contact – [email protected]

About Yellostone Technologies

Yellostone Technologies is a leading technology distributor in Pakistan, dedicated to bringing cutting-

edge global tech brands to the local market. With a focus on innovation and customer experience,

Yellostone continues to redefine the tech retail landscape in the region.