Hasan Raheem teases new album weeks after wedding

Singer floods Instagram with cryptic reels, sparking fan frenzy

Barely weeks after confirming his marriage, singer Hasan Raheem is already back in the spotlight—this time teasing what appears to be his next music project. The 26-year-old artist, known for blurring the line between pop culture stunts and music rollouts, dropped a series of cryptic Instagram reels on Tuesday that fans believe point to a new album.

The teasers, captioned simply “P”, “K” and “D” under the hashtag #AlbumMode, feature a mix of glitchy, pink-drenched visuals and voiceovers layered with confessional tones. In the first reel, Hasan himself narrates: “Uska bohot ehsan hai mujhpe, upar wale ne hamesha mere gunahon pe parda dala hai” (“I am indebted to Him, the Creator has always hidden my sins”). A second clip features a female voice warning, “Hasan if you want to be in my life, you’re gonna have to leave these vices behind.” The third concludes with a male voiceover declaring, “Hasan zindagi ka aakhri paigham mohabbat hai… woh mohabbat kar sakta hai, woh mohabbat mahsus kar sakta hai” (“Hasan’s life’s last message is love… his final introduction is that he can love and is capable of receiving love”).

The sudden wave of content has left fans speculating about whether the initials “P”, “K” and “D” form the title of his upcoming project or serve as clues to individual tracks. The reels mark the first official signs of new music since Raheem’s wedding dominated headlines last week, when he shared photos with his wife alongside the caption “Real hai” (“It’s real”). The post was a direct nod to an April stunt in which he staged a fake wedding as part of the promotional campaign for his single MEMORIES, leaving many skeptical about the authenticity of the latest nuptials until he clarified.

This time, the shift from wedding photos to album teasers has kept his audience hooked. Under the new reels, one fan commented, “Hasan Bhai apne pura Insta hijack kiya hua hai” (“Hasan brother, you’ve hijacked the entire Instagram”), while another teased, “Hasan ke sirf do moods hain: nachna ya gaana” (“Hasan has only two moods: dancing or singing”). Others poked fun at his relentless pace, asking, “Bhai shaadi ki chuttiyan nahi karoge?” (“Brother, won’t you take a honeymoon break?”). Another follower summed up the frenzy with, “Brother is suffering from extreme success and aura.”

Hasan Raheem, who emerged in Pakistan’s indie scene with viral tracks like Aisay Kaisay and later cemented his place in mainstream music with Coke Studio performances, has built a reputation for blurring personal milestones with artistic statements. His casual yet curated approach to Instagram often doubles as a marketing tool, allowing him to generate buzz without formal announcements.

In an industry where artists increasingly rely on unconventional campaigns to cut through the noise, Raheem’s strategy mirrors global trends—where cryptic teasers, staged events, and social media takeovers drive fan engagement ahead of album releases. His most recent stunt suggests a full-length album may be on the horizon, though neither a release date nor an official tracklist has been disclosed.

The teaser campaign also underscores Raheem’s ability to dominate cultural conversation beyond his music. Over the past year, he has navigated high-profile collaborations, viral singles, and now a marriage, keeping his fan base consistently engaged. If the latest reels are indeed tied to a forthcoming album, they mark his most ambitious rollout yet.

For now, fans remain glued to his Instagram, awaiting either confirmation or a surprise drop. Whether the project materializes as a full album or another set of singles, Hasan Raheem has once again managed to blur the boundaries between personal life, performance, and pop spectacle—ensuring that his momentum carries on even after one of the most public weddings of the year.