Celebrity Brands on the Rise as Stars Enter Fashion and Beauty

The fashion and lifestyle sector in Pakistan is witnessing a celebrity-driven boom. Actor Hira Mani’s new clothing line, Hira Mani Couture, is the latest in a growing wave of stars launching personal brands that blend entertainment with entrepreneurship.

Mahira Khan was among the first to set the tone, unveiling M by Mahira last year as a tribute to timeless whites. Syra Yousuf followed with Studio by Syra, offering luxe fabrics and tailored sets. Sadaf Kanwal’s label, meanwhile, focuses on modern silhouettes, while Fahad Mustafa’s Nine Figures champions individuality.

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The trend isn’t limited to fashion. Ayesha Omar entered skincare with Ayesha O Beauty, while Aijaz Aslam launched a men’s grooming and skincare line. These ventures show how celebrities are extending their influence, moving beyond acting to shape lifestyle and retail markets.

Observers say this reflects a wider shift: stars are no longer just faces on screens, but brands in themselves. As social media blurs the line between public and personal lives, audiences are eager to buy into their favourite celebrities’ tastes — whether it’s clothes, skincare, or fragrances.