CCP Approves Naubahar Bottling’ Acquisition of JK Sugar Mills

ISLAMABAD: The Competition Commission of Pakistan (CCP) has granted approval for the acquisition of assets of JK Sugar Mills (Private) Limited by Naubahar Bottling Company (Private) Limited through an Asset Purchase Agreement (APA).

JK Sugar Mills (Private) Limited is a privately-owned company registered under the laws of Pakistan. The company specializes in the production and supply of white crystalline sugar and also operates a Pepsi beverage franchise in the country.CCP issues report on state of competition in Power Sector

On the other hand, Naubahar Bottling Company (Private) Limited, the acquiring entity, is also a private company registered under Pakistan’s legal framework. It is actively involved in manufacturing a variety of beverages, including Pepsi, Mountain Dew, 7Up, Mirinda, Sting, Slice Mango, Aquafina, and Gatorade.

During its Phase-I competition review, the CCP identified “Non-alcoholic ready-to-drink beverages” as the relevant market for assessment. Following the transaction, Naubahar Bottling Company’s market share is expected to increase marginally, while JK Sugar Mills will exit the market.

Since the transaction does not create market dominance for the acquirer in the identified sector, the CCP has approved the deal. The acquisition highlights the potential for enhanced operational efficiencies, paving the way for significant growth in the fast-moving consumer goods (FMCG) industry.